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Non-GAAP Measures

Non-GAAP measures are financial metrics that deviate from standard GAAP accounting rules. Companies create them by starting with a GAAP figure and adjusting it — typically by excluding items like stock-based compensation, amortization of intangibles, restructuring charges, or other costs deemed non-recurring. The SEC requires a reconciliation to the nearest GAAP equivalent.

Why Companies Use Non-GAAP Measures

Management argues that GAAP numbers can obscure underlying operating performance. A tech company that makes a large acquisition, for example, might carry years of intangible amortization that makes GAAP earnings look lower than its actual cash-generating ability. By presenting an adjusted figure, management aims to help investors see through the accounting noise to the core business.

The counterargument is straightforward: every adjustment makes the company look better. Nobody adds back items that inflate earnings. This asymmetry is why investors need to evaluate each adjustment on its merits rather than accepting the company’s framing.

Most Common Non-GAAP Metrics

Non-GAAP MetricStarting GAAP FigureCommon Adjustments
Adjusted EBITDANet IncomeAdd back interest, taxes, D&A, SBC, restructuring
Adjusted EPSGAAP EPSExclude amortization, one-time charges, tax adjustments
Adjusted Operating IncomeGAAP Operating IncomeExclude restructuring, acquisition costs, SBC
Adjusted Free Cash FlowGAAP OCF minus CapExExclude restructuring payments, litigation settlements
Funds From Operations (FFO)Net IncomeAdd back depreciation of real estate (used by REITs)

SEC Regulation G Requirements

After widespread abuse during the dot-com era, the SEC tightened rules around non-GAAP reporting. Under Regulation G and Item 10(e) of Regulation S-K, companies must: present the most directly comparable GAAP measure with equal or greater prominence, provide a quantitative reconciliation between the non-GAAP and GAAP figures, explain why management believes the non-GAAP measure is useful to investors, and not describe any non-GAAP measure as “recurring” if the excluded item has occurred in the past two years or is likely to recur.

The SEC has also cracked down on companies that use individually tailored accounting principles (ITAPs) — metrics so customized they essentially create their own accounting framework.

How to Evaluate Non-GAAP Measures

Start with the reconciliation table. For each excluded item, ask three questions: Does this cost actually recur? (If restructuring charges appear every year, they’re an operating cost.) Is the exclusion symmetric? (Does the company also exclude one-time gains?) How large is the total adjustment relative to GAAP earnings?

Track the GAAP-to-non-GAAP spread over time. A widening gap suggests management is finding more items to exclude, which typically signals deteriorating earnings quality. Compare the company’s adjustments to peers in the same industry to identify outliers.

Non-GAAP Measures by Industry

Different sectors have different conventions. Tech companies almost universally exclude SBC and acquisition-related amortization. REITs report FFO because real estate depreciation under GAAP often exceeds actual value decline. Banks focus on tangible book value, excluding goodwill. Understanding industry norms helps you distinguish reasonable adjustments from aggressive ones.

Analyst Tip
Build your own adjusted earnings figure instead of relying on the company’s. Start with GAAP, add back only the items you agree are truly non-recurring, and always include stock-based compensation as a real cost. Your adjusted number will often be significantly lower than the company’s version.

Key Takeaways

  • Non-GAAP measures adjust standard GAAP figures by excluding items deemed non-recurring or non-operational
  • The SEC requires a reconciliation to the most comparable GAAP figure with equal or greater prominence
  • Common adjustments include SBC, amortization, restructuring, and impairment charges
  • A widening GAAP-to-non-GAAP spread over time is a red flag for declining earnings quality
  • Build your own adjusted earnings rather than accepting management’s version at face value

Frequently Asked Questions

What are non-GAAP financial measures?

Non-GAAP financial measures are metrics that exclude or include amounts not in accordance with GAAP. Companies create them by adjusting standard GAAP figures to show what management considers underlying operating performance.

Are non-GAAP measures regulated by the SEC?

Yes. The SEC requires companies to provide a reconciliation to the nearest GAAP measure, present GAAP numbers with equal or greater prominence, and explain why the non-GAAP measure is useful.

What is the difference between non-GAAP and pro forma earnings?

The terms overlap significantly. Pro forma earnings is an older term that typically refers to adjusted earnings in earnings releases. Non-GAAP measures is the broader SEC regulatory category that covers any metric deviating from GAAP.

Why do tech companies exclude stock-based compensation?

Tech companies argue that SBC is non-cash and fluctuates with stock price, making period-to-period comparisons difficult. Critics counter that SBC is a real economic cost because it dilutes existing shareholders.

How can investors protect themselves from misleading non-GAAP measures?

Always read the reconciliation table, check if excluded items actually recur, compare the GAAP-to-non-GAAP spread over multiple years, benchmark against industry peers, and build your own adjusted figures.